Imagine a new client searching for a “medical spa near me” on Google. They first see a list of local businesses with photos, reviews, and contact details. If your med spa isn’t on that list, you’re missing out on clients—and revenue. That’s where Google My Business (GMB) comes in. GMB is a free tool that helps your med spa appear in local search results, Google Maps, and the “Local Pack” (the top 3 businesses Google shows for local searches). Medical Spas rely heavily on local clients; a well-optimized GMB profile can mean more bookings, better visibility, and a more substantial reputation. In order to make your Google My Business page stand out and continuously draw in customers, follow this advice to put it up, optimize it, and keep it updated. Together, let’s get started and make your profile stand out! Prepared? Come on, let’s start! What is Google My Business Profile, and why is it crucial for medical spas? Google Business Profile is a free business listing tool that allows you to add your company’s images, location, services and goods, hours, reviews, and any other pertinent data. Think of it as your med spa’s online shop. However, your company must have a physical location (like a restaurant) and offer services in person in order to obtain an account. You may improve your company’s visibility and raise the likelihood that it will show up in Google Maps, Google Search, and other Google services by creating a profile. You stand up when someone searches for procedures like “Botox near me” or “laser hair removal,” thanks to your GMB profile. The significance of GMB for medical spas 72% of consumers who search locally go to a company that is within five miles. Businesses with complete GMB profiles get 7x more clicks than those without. Clients trust businesses with high ratings and recent reviews. Reasons to have a Google Business profile If this isn’t convincing enough, here are a few more reasons why a Google Business profile should be a priority in your digital marketing: Get more bookings: The number one reason a Google business profile is great is because it will help you get bookings directly from search. Increased visibility on Google Search: When prospective customers use search terms related to the services on your GB profile to look for med spa services, your med spa shows up in the Google search results. Appear in Google Maps: Potential customers can easily find your med spa’s location, get directions, and even view it on Street View. 86% of your potential customers use Google Maps to find local businesses. Boosts local SEO: When a customer searches for, e.g., ‘Botox New Jersey’ and you are located there, your Google Business listing is more likely to appear among top local business results. Credibility and trust: Google Business profiles also allow existing clients to leave you online reviews, which helps potential customers build trust with your med spa before contacting you. Promoting your services and offers: You can share high-quality images, videos, offers and special deals directly on the search engine result page. Put extra effort into those photos because they’ll get you 35% more clicks to the med spa website. Free organic search engine results: A Google Business profile also helps you rank in organic search engine results for free. Compared to Google Ads, you must pay to appear for specific keywords on Google. Step-by-Step Guide: Setting Up and Verifying Your GMB Profile Step 1: Create Your Account Visit google.com/business and click “Manage Now.” Sign in with your spa’s Google account or create one. Step 2: Unlock Your Business Potential: Claim and Verify Today! It’s crucial to confirm whether a business already exists with the same name and address before claiming it. If you already have a business profile for a previous company at the same address, I recommend making a change to close it. Go to Google Maps, type in the name of your company, and click “Claim this Business” to claim it if you are fully set up and do not already have a GMB profile. Click the “Add your business to Google” text to create a new profile. Depending on your location, you have a few alternatives if you want to validate your Google Business Profile. A postcard, video recording, email, or phone or text (SMS) may be your option. There are various ways to verify a Google My Business account: Phone or SMS: Google will send a verification code to your number either by SMS or via Phone Call. Email: Instructions and a verification number to validate your business will be sent to you via email. Video Recording: You can film a video showcasing your company’s specifics and submit it for validation. Postcard: A postcard with a verification number will be mailed by Google to the address you supply. Instant Verification: In certain situations, Google might provide immediate confirmation if the information about your company matches what is already on file. Google Business Profile Verification Methods Verification Method Availability & Notes Steps to Verify Additional Notes Instant Verification Rarely available; depends on how much Google already knows about your business (NAP info, user submissions, etc.). No specific steps, as this happens automatically if eligible. Uncommon and mostly available for well-established businesses. Video Verification Most common method in 2024, especially for new profiles or businesses with address changes. 1. Sign in to Google Business Profile. 2. Choose the location to verify. 3. Click Verify now. 4. Select Start. 5. Submit a verification video. Requirements: – Show current location (street, building signage, nearby businesses). – Show business equipment (furniture, POS system, storage, etc.). – Prove management (business license, storage area, etc.). Tip: Avoid capturing faces or sensitive documents. Postcard Verification ❌ No longer available in 2025. Previously required requesting a postcard from Google. Used to be a common verification method but has been discontinued. Phone Call Verification Available for older, unclaimed business profiles. 1. Sign in to Google Business Profile. 2. Choose the location