I sharpened my craft as an SEO Specialist at AlxTel Inc. (Wessington), ranking the company at the top of Google’s local map pack for “Enterprise IT Solutions.” I then advanced to SEO Manager at Roughwatermedia.com (United Kingdom), where I led the SEO team and delivered consistent ranking wins for clients across competitive industries.

Today, I serve as the SEO Manager at RankandTrend.com and SEOSpace.co.uk, where my focus has shifted toward one of the most competitive and rewarding niches in local SEO: the med spa industry. I help aesthetic businesses rank for high-intent keywords like “Botox near me,” “lip fillers,” and “medical spa [city]” — the searches that actually drive consultations and revenue.

When I’m not optimizing Google Business Profiles, building local citations, or engineering content strategies for aesthetic clinics, I’m writing about the latest developments shaping the SEO industry — with a special emphasis on what works for med spas in 2026.

I believe the med spa industry holds one of the most untapped SEO opportunities in local search today — and the clinics that move first will own their markets for years to come.