Jason Shiers
Certified Transformative Coach & Psychotherapist (Dip.Psych, MBACP) — Wellness & Content Contributor
Certified Transformative Coach and Psychotherapist with 25 years in mental health, addiction, trauma, and eating-disorder recovery — and a parallel 25 years in digital content and marketing. Jason writes for Med Spa SEO Agency on the human side of aesthetics: patient psychology, self-image, wellness, and the mindset behind why people seek treatment.
Med Spa SEO Agency North West, United Kingdom | [contributor@medspaseoagency.com — replace]
Introduction
Jason Shiers writes about wellness and human behaviour with the depth of a clinician and the practicality of a marketer.
Based in the North West of the United Kingdom, Jason is a Certified Transformative Coach and Certified Psychotherapist (Dip.Psych, MBACP) with 25 years of experience across mental health, addiction, trauma, and eating-disorder recovery. Alongside that clinical work, he spent years as a Creative Innovations Marketing Manager in the addiction-treatment space and has built digital content for over two decades — a rare combination of subject-matter authority and content-marketing instinct.
At Med Spa SEO Agency, Jason contributes on the topics where those two worlds meet: the psychology of self-image, the wellness motivations behind aesthetic and beauty decisions, and how practices can communicate with patients honestly and ethically. He doesn’t pretend to be a clinician inside a med spa — instead he brings a grounded, experience-led perspective on the why behind patient behaviour.
Areas of Expertise
What Jason Covers
- Wellness & Self-Image — The mindset behind how people relate to their appearance, confidence, and self-care, informed by 25 years of clinical practice.
- Beauty & Mental Health — The intersection of the aesthetics/beauty industry and psychological wellbeing, including body image and healthy motivation.
- Patient Psychology — What actually drives people to research, consider, and book treatments — useful context for practices shaping ethical, patient-first messaging.
- Content & Digital Marketing — Two decades of digital creation and content strategy, including a marketing-management background in the health sector.
Professional Approach
Jason’s contributions favour honesty over hype. Having worked for years in a regulated, sensitive corner of healthcare, he understands the difference between marketing that persuades and marketing that respects the person on the other side of the screen — a fit for HIPAA-aware, patient-first content.
Professional Background
Jason has worked in mental health and addiction recovery for 25 years, beginning with person-centred counselling and training in Transactional Analysis at the Manchester Institute for Psychotherapy, followed by NLP practitioner qualification. In 2017, his understanding shifted through the Three Principles (as articulated by Sydney Banks), and he went on to train as a Transformative Coach via Supercoach Academy under Michael Neill.
Professionally, Jason served as Creative Innovations Marketing Manager for a UK addiction-treatment provider, connecting people seeking help with the services available to them — work that blended clinical understanding with digital content and marketing. He also founded Wide World Coaching and is a regular speaker, podcast guest, and contributor on wellbeing, recovery, and the psychology of change.
“People don’t change because they’re pushed harder. They change when they see themselves and their choices more clearly. Good content does the same thing — it helps someone understand, not just react.”
Featured Articles & Industry Insights
