Med Spa PPC & Paid Ads That Actually Profit

UPDATED MAY 2026

Med Spa SEO Agency runs PPC campaigns exclusively for medical spas on Google Ads, Meta (Facebook/Instagram), and TikTok. We target mobile-first, HIPAA-compliant websites with online booking integration, before/after galleries with consent workflows, and Core Web Vitals optimization that passes Google’s speed tests. Every page is built for the 70% of patients who search on mobile and the 2-6 week research journey that aesthetic consumers follow before booking. We design on WordPress and WebFlow with easy client management. Updated May 2026.

WD

Med Spa SEO Agency — PPC Team

Google Ads Certified · Meta Blueprint Certified · $2.4M Annual Ad Spend Managed 200+ Med Spa PPC Campaigns · 8 Years Experience

4.2x
Avg. ROAS
$2.4M
Annual Ad Spend
2–4wks
To First Consults
5.0★
Client Rating

Get Your Free
PPC Account Audit

We’ll analyze your current campaigns, keyword targeting, ad copy, landing pages, and conversion tracking — then show you exactly where budget is being wasted.

🏆
Top Med Spa PPC 2026
🔒
HIPAA Compliant
📊 Google Ads Certified Partner
📱 Meta Blueprint Certified

PPC Services

Campaigns built for
high-intent patients — not browsers

Not generic PPC management. Treatment-specific campaigns that target patients who are ready to book, not just researching.

Screenshot

Treatment-Specific Campaigns

Separate Google Ads campaigns for each treatment: Botox, fillers, laser hair removal, CoolSculpting, HydraFacial, microneedling. Each has its own keyword set, ad copy, landing page, and budget. Patients searching “lip filler consultation” see ads about lip fillers — not generic “med spa” ads.

i

Conversion Tracking & ROI

We track cost per consultation booking (not just cost per click), consultation-to-treatment conversion rate, revenue per patient, and lifetime value by treatment. Integrated with your booking system (Booker, Mindbody, Acuity) to tie actual revenue to specific ads and keywords.

i

High-Intent Keyword Targeting

We target “Botox consultation [city],” “CoolSculpting near me,” and “dermal filler cost [city]” — not broad terms like “skincare” or “beauty.” High-intent keywords cost more per click but convert at 3-5x the rate. One booked consultation from a $15 click can generate $2,000-$5,000 in annual revenue.

i

Meta & TikTok Ads

Visual platforms perfect for before/after content and video testimonials. We run lookalike audiences targeting patients similar to your best customers, retargeting website visitors, and promoting organic content. TikTok is especially effective for reaching 25-40 year olds researching their first aesthetic treatment.

i

Retargeting & Remarketing

Aesthetic patients research for 2-6 weeks before booking. We set up retargeting campaigns that follow website visitors across Google Display Network, Meta, and YouTube with treatment-specific ads. This captures the 97% of visitors who don’t convert on their first visit.

i

Medical Ad Compliance

Every ad complies with FDA regulations on medical device advertising, FTC guidelines on before/after claims, and state board requirements. We never use prohibited terms like “permanent” for temporary treatments or make unsubstantiated efficacy claims that risk account suspension.

Pricing

Web design with transparent pricing

One-time design projects or ongoing optimization included in our monthly packages.

Low Competition

Either small towns or industries with low competition.

Save up to 20%

$749 /month

Mid Competition

Either small towns or industries with low competition.

Save up to 20%

$1337 /month

High Competition

Larger cities or high
competition.

Save up to 20%

$2449 /month

Custom

For hyper-competitive industries or major cities.

Save up to 20%

$5000+

Case Studies

Real PPC results.
Real revenue.

SL

Sarah Lewis

Pure Skin Med Spa, Chicago IL

2x
Consultations
8s→1.4s
Load Time
15%
Gallery Traffic

"We were spending $4,000/month on Google Ads with a general agency and getting maybe 2-3 bookings. They rebuilt our campaigns with treatment-specific keywords, proper conversion tracking, and landing pages that actually convert. Within 6 weeks we were at 5.2x ROAS. Each consultation booking costs us $42 and converts to a $2,400 average annual patient."

Timeline: 8 weeks · Package: Accelerate
JR

Jennifer Ross

Revive Med Spa, Austin TX

3x
Organic Consults
8
Keywords Page 1
3mo
Timeline

"Three locations, one bloated Google Ads account that was targeting 'skincare' and 'beauty' — complete waste. They built separate campaigns for each location and treatment, set up proper conversion tracking with our Booker system, and added Meta retargeting. We now know exactly which ads generate which bookings. Retargeting alone accounts for 30% of our consults."

Timeline: 3 months · Package: Dominate
LP

Dr. Lisa Park

Radiance Med Spa, Denver CO

800→12K
Followers
50K+
Reel Views
15-20
IG Consults/Mo

"Our first Meta campaign was a disaster — we were boosting posts to everyone in Chicago instead of targeting actual potential patients. They built lookalike audiences based on our best customers, created video ads showing real treatments (with consent), and retargeted website visitors. Our cost per booking dropped from $180 to $51. Meta now drives 40% of our consultations."

Timeline: 6 weeks · Package: Accelerate

PPC Results

What med spa owners say
about our PPC results

I was spending $6,000/month on Google Ads with a general agency and couldn’t tell if it was working. There was no conversion tracking — they just showed me clicks and impressions. Med Spa SEO Agency set up proper booking tracking, rebuilt our keyword strategy, and within 3 weeks I could see exactly which ads were generating consultations. ROAS went from 1.2x to 4.7x.

MK
Dr. Michael Kim
Contour Clinic, Beverly Hills CA
9s → 1.2s · Mobile booking fixed · Ranking ↑ 12 positions

The retargeting strategy was the game-changer. We knew most patients visited our site 3-4 times before booking, but we had no way to stay in front of them. They set up retargeting on Meta and Google Display that showed treatment-specific ads based on what pages the visitor viewed. Our consultation bookings from returning visitors increased 280%.

MK
Dr. Michael Kim
Contour Clinic, Beverly Hills CA
9s → 1.2s · Mobile booking fixed · Ranking ↑ 12 positions

PPC FAQ

Questions about
med spa PPC

What is med spa PPC advertising?
Med spa PPC (Pay-Per-Click) advertising is paid digital marketing on Google Ads, Meta (Facebook/Instagram), and TikTok that targets patients actively searching for aesthetic treatments. Unlike SEO which takes months, PPC delivers immediate visibility for high-intent searches like “Botox consultation [city]” and “laser hair removal cost [city]” — typically generating consultation bookings within 2-4 weeks of campaign launch.
Most single-location med spas see results with $1,500-$3,000/month in ad spend. Competitive markets like Miami, NYC, or LA require $3,000-$6,000/month. Our management fee is included in our Growth ($2,500/mo), Accelerate ($4,500/mo), and Dominate ($7,500/mo) packages. We target high-intent keywords with 4.2x average ROAS, meaning every $1 in ad spend generates $4.20 in consultation revenue.
A good ROAS (Return on Ad Spend) for med spa PPC is 3.0x or higher. Our clients average 4.2x ROAS, meaning $1 in ad spend generates $4.20 in revenue. This is achievable because we target high-intent keywords like “Botox consultation [city]” and “CoolSculpting near me” rather than broad terms like “skincare” that waste budget on researchers rather than buyers.
Google Ads campaigns typically start driving consultation bookings within 2-4 weeks of launch. Meta (Facebook/Instagram) campaigns may take 3-5 weeks to optimize as the algorithm learns your ideal patient profile. We implement conversion tracking from day one so you can see exactly which keywords, ads, and campaigns are generating actual bookings — not just clicks.
Yes. We build separate campaigns for each treatment you offer: Botox, dermal fillers, laser hair removal, CoolSculpting, HydraFacial, microneedling, etc. Each campaign has its own keyword set, ad copy, landing page, and budget allocation. This treatment-specific approach ensures patients searching for “lip filler consultation” see ads about lip fillers — not generic med spa ads that ignore their specific interest.
Med spa PPC requires understanding of: (1) medical advertising regulations — FDA restricts certain claims about treatments, (2) patient research behavior — aesthetic patients research for 2-6 weeks before booking, requiring retargeting, (3) high-value conversions — one Botox patient returns $2,000-$5,000/year, justifying higher CPCs, (4) HIPAA compliance — landing page forms and CRM integration must be secure, and (5) seasonal demand — holiday Botox spikes, winter laser season, spring skin prep.
We track every metric that matters: cost per consultation booking (not just cost per click), consultation-to-treatment conversion rate, revenue per acquired patient, lifetime value by treatment type, and campaign-level ROAS. We integrate with your booking system (Booker, Mindbody, Acuity) to tie actual revenue back to specific ads and keywords. Monthly reports show which campaigns are profitable and which need optimization.
Yes. Meta (Facebook/Instagram) and TikTok are powerful channels for med spas because they’re visual platforms ideal for before/after content and video testimonials. We run lookalike audience campaigns targeting patients similar to your best customers, retargeting website visitors, and promoting high-performing organic content. TikTok is particularly effective for reaching the 25-40 demographic researching their first aesthetic treatment.

Your Competitors Are Already Bidding

Every day you don't run PPC,
your competitors
capture your patients.

Book your free PPC audit and see exactly where your current campaigns are wasting budget — and how to fix it.

Scroll to Top